Privacy Policy

Effective Date: 17 JULY 2023

  1. Introduction

Thank you for visiting GROUNDROOTED.CO.ZA. We value your privacy and are committed to protecting your personal information. This Privacy Policy outlines how we collect, use, disclose, and protect the information you provide while using our website and services.

  1. Information Collection

2.1 Personal Information

We may collect various types of personal information from you, including but not limited to:

  • Contact information (name, email address, phone number, postal address)
  • Payment information (credit card details, billing address)
  • Account credentials (username, password)
  • Demographic information (age, gender)
  • Order history and preferences
  • Communication preferences

2.2 Automatically Collected Information

When you visit our website, certain information may be automatically collected, such as your IP address, browser type, operating system, device information, and website usage data. We may also use cookies and similar technologies to enhance your browsing experience and collect additional information about your interactions with our website.

  1. Use of Information

We may use the collected information for the following purposes:

  • Providing and improving our products and services
  • Processing and fulfilling orders
  • Personalizing your experience on our website
  • Responding to inquiries, feedback, or support requests
  • Sending promotional offers, newsletters, and marketing communications (with your consent where required)
  • Conducting market research and analysis
  • Detecting and preventing fraudulent activities
  • Complying with applicable laws and regulations
  1. Data Sharing and Disclosure

We may share your personal information with third parties in the following circumstances:

  • Service Providers: We may engage third-party service providers to assist us in operating our website, processing payments, delivering orders, analyzing data, and conducting marketing activities. These service providers will have access to your personal information as necessary to perform their functions but are prohibited from using it for any other purpose.
  • Legal Compliance: We may disclose your information to comply with legal obligations, enforce our policies, respond to legal requests, or protect our rights, property, or safety.
  • Business Transfers: In the event of a merger, acquisition, or sale of our business, your personal information may be transferred to the acquiring entity.
  • Consent: We may share your information with third parties if you have provided your consent for such sharing.
  1. Data Retention

We will retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

  1. Data Security

We implement reasonable security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

  1. Your Rights

You may have certain rights regarding your personal information, which may include:

  • Access: You can request access to the personal information we hold about you.
  • Correction: You can request the correction of any inaccurate or incomplete personal information.
  • Erasure: You can request the deletion of your personal information under certain circumstances.
  • Objection: You can object to the processing of your personal information for certain purposes.
  • Withdrawal of Consent: If you have provided consent for the processing of your personal information, you can withdraw your consent at any time.

To exercise your rights or make any related requests, please contact us using the information provided in Section 9.

  1. International Data Transfers

Your personal information may be transferred to and processed in countries outside the European Economic Area (EEA) or South Africa. We will ensure that such transfers are in compliance with applicable data protection laws and that appropriate safeguards are in place to protect your information.

  1. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal information, please contact us at:

[email protected]

  1. Changes to this Privacy Policy

We reserve the right to modify or update this Privacy Policy at any time. The updated version will be posted on our website with the revised effective date. Please review this Privacy Policy periodically for any changes.